MOTIVATION
When your path is more forged than paved you get the gift of fire.
Raised in the Rust Belt, my grit was guaranteed • Small wins were big victories and setbacks only fueled the flames • Now far from there in years and miles, I’m the amalgam of lessons earned along the way • It’s how I know having heart matters • It’s why I’m grateful today but hungry for more • And it’s what sparks endless energy for helping others find their own reasons to believe •
APPROACH
Creative with direction
I build impactful, scalable brands informed by 15+ years of multifaceted marketing and advertising expertise in both agency and in-house roles.
A.
I lead and motivate creative teams by promoting a culture of curiosity and exhibiting a contagious drive for brand and operational excellence.
B.
Branding with bite
15+ years of
brand building
Startups +
household names
B2B + B2C +
DTC + nonprofit
Design + copy + strategy + leadership
EXPERIENCE
BRANDS
Booking.com
FareHarbor
Evolve
Vacation Rental
Frito-Lay
Matador Beef Jerky
Link Snacks, Inc.
Jack Link’s
Lorissa’s Kitchen
Jägermeister
Pharmavite
Equelle
Nature Made
INDUSTRIES
Hospitality /
Travel & Tourism
SaaS / Tech
CPG / Food & Beverage
Restaurant / Retail
Health & Wellness /
Vitamins, Minerals, & Supplements
Commercial Real Estate
Higher Education