The idea

Vacation rental should feel like vacation

EVOLVE BRAND REFRESH

Evolve makes vacation rental breezy for property owners and their guests.

Evolve is reimagining the vacation rental experience with a hybrid model that sets owners up for rental success while providing their guests with seamless stays packed with perks. Amidst surging demand across the industry, I led Evolve through a transformative refresh rooted in the brand’s enduring mission to make vacation rental easy for everyone.

Brand
Evolve Vacation Rental

Contributions
Creative direction, brand strategy, brand design, copywriting, social strategy, internal communications

The transformation was more than a vibrant facelift — it represented Evolve’s ability to adapt and thrive in an ever-changing market.

Before

AFTER

Happy owners.
Happy guests.
Repeat.

Creative impact

Smart shifts for
brand lift

Our refresh preserved existing brand equity while boosting awareness and social traction.

KEY RESULTS:

Brand lift study:
Control group: 10% awareness
Exposed group: 35% awareness
Brand lift: 25 percentage points
+250% relative increase
Organic social growth (YoY):
+118% avg. comments
+12% avg. weighted engagement
+47% avg. reach

Accessibility
and inclusion

Making Evolve’s brand experiences more usable to more people was a primary goal of our work.

SUCCESS FACTORS:

Updates to colors and type met requirements for WCAG AA accessibility rating (or better) across all new digital assets
All visuals and messaging aimed to authentically represent diverse perspectives and experiences of customers, partners, and team members

Operational
efficiency

We equipped Evolve with a flexible design system that supported the brand at-scale like never before.

KEY RESULTS:

Refreshed templates for web components, social media, and presentations reduced creative production time by 20%
Asset and photo libraries enabled teams and partners to self serve, significantly lessening dependence on Marketing for creative support

Where R&R meets ROI

Reimagining the Evolve brand was an exercise in connecting heartfelt hospitality with property profitability.

Ultimately, balance was key. Our bold palette was tempered by ample neutrals, while textures lended tactility to vectors. Playing with scale, pattern, and mixed media were also key to forging common ground between vacation and venture.